Dear developers,
AdWhirl SDK version 1.1.0 for OS 2.X and 3.0 targets is now available from our developers member section.  You can also download the SDK directly, from here:
As many of you may be aware, AdMob recently changed its policy on allowing official mediation layers to cycle through AdMob ads. Our stance has always been to best serve developers and not risk  them any harm, so we have willingly complied and removed AdMob from our SDK. The accepted solution for developers with AdWhirl is now to independently integrate AdMob into their apps, but AdWhirl  is no longer allowed to have any visibility into AdMob’s library for ad cycling or eCPM optimization.
AdMob additionally required that we prove that AdMob ads in-app are not optimized through our library, so we have added in an unobtrusive branding effect. Since we made ad requests directly  from AdMob’s library, it was impossible for them to tell whether traffic was coming through an app using AdWhirl or an app using exclusively AdMob; unfortunately, their new policy was simply to ban indiscriminately unless we could show the difference, so we built in this feature to protect developers.
Through all of this, we wanted to share 3 pieces of good news with you today:
1. With our new ad library being released immediately, developers will not need to choose between AdWhirl and AdMob and can still integrate both separately. AdWhirl will no longer have any  visibility into AdMob’s ads and cannot optimize their eCPMs, however, developers can and should still request an AdWhirl ad if a request to AdMob fails. We will forever maintain legacy support for  AdMob ads on older clients as developers go through the upgrade process.
2. New in our library is support for generic notifications, which will allow developers to setup ad networks that we have not explicitly partnered with, including Greystripe and Google’s Adsense  platform which opened up its public beta today:
Please email us directly and we will gladly help you through the process (or just do the work ourselves!).
Note that we also have no visibility into ad networks setup with generic notifications and cannot do eCPM optimization for them.
3. Finally, we are pleased to announce a new ad network being unrolled out dynamically today, MDotM. You can actually start running their ads _right now_ as their launch does not require a client  update. Please login to AdWhirl and click through to their website from our link, as you need to make sure that you register with the same email address you used for AdWhirl. Setup should be a  cinch.
We believe developers can only win if the mobile ad space is kept open and interoperable, and with empirical evidence that AdWhirl’s platform lifts developers’ revenues by 2x or more compared to  just one ad network, we intend to keep building out our open service to further help developers. Quattro Wireless has recently setup self-signup on their website  (http://www.quattrowireless.com/success/publishers), with Millenial Media and Jumptap officially coming on board with us soon.
Furthermore, keep in mind that our platform helps with more than just monetization – we offer developers the ability to create free custom ads for cross-promotion, which has helped many developers  increase sales to paid apps or get their new apps into the top 100 lists.
And stay tuned! We’ll be offering up additional ways to monetize and get your apps noticed very soon!
Thanks for the incredible support guys, we look forward to helping more and sleeping less 🙂
Best,
Sam & Ra
AdWhirl Co-Founders
P.S. You are receiving this email because you’ve opted for email notifications.  To disable future email notifications, simply uncheck “Notify me of AdWhirl updates” under “my account”, or by sending us an email.

Dear developers,

As many of you may be aware, AdMob recently changed its policy on allowing official mediation layers to cycle through AdMob ads. Our stance has always been to best serve developers and not risk  them any harm, so we have willingly complied and removed AdMob from our SDK. The accepted solution for developers with AdWhirl is now to independently integrate AdMob into their apps, but AdWhirl  is no longer allowed to have any visibility into AdMob’s library for ad cycling or eCPM optimization.

AdMob additionally required that we prove that AdMob ads in-app are not optimized through our library, so we have added in an unobtrusive branding effect. Since we made ad requests directly  from AdMob’s library, it was impossible for them to tell whether traffic was coming through an app using AdWhirl or an app using exclusively AdMob; unfortunately, their new policy was simply to ban indiscriminately unless we could show the difference, so we built in this feature to protect developers.

Through all of this, we wanted to share 3 pieces of good news with you today:

1. With our new ad library being released immediately, developers will not need to choose between AdWhirl and AdMob and can still integrate both separately. AdWhirl will no longer have any  visibility into AdMob’s ads and cannot optimize their eCPMs, however, developers can and should still request an AdWhirl ad if a request to AdMob fails. We will forever maintain legacy support for  AdMob ads on older clients as developers go through the upgrade process.

2. New in our library is support for generic notifications, which will allow developers to setup ad networks that we have not explicitly partnered with, including Greystripe and Google’s Adsense  platform which opened up its public beta yesterday:

http://www.google.com/ads/mobileapps/

Please email us directly and we will gladly help you through the process (or just do the work ourselves!).

Note that we also have no visibility into ad networks setup with generic notifications and cannot do eCPM optimization for them.

3. Finally, we are pleased to announce a new ad network being unrolled out dynamically today, MDotM. You can actually start running their ads _right now_ as their launch does not require a client  update. Please login to AdWhirl and click through to their website from our link, as you need to make sure that you register with the same email address you used for AdWhirl. Setup should be a  cinch.

We believe developers can only win if the mobile ad space is kept open and interoperable, and with empirical evidence that AdWhirl’s platform lifts developers’ revenues by 2x or more compared to  just one ad network, we intend to keep building out our open service to further help developers. Quattro Wireless has recently setup self-signup on their website  (http://www.quattrowireless.com/success/publishers), with Millenial Media and Jumptap officially coming on board with us soon.

Furthermore, keep in mind that our platform helps with more than just monetization – we offer developers the ability to create free custom ads for cross-promotion, which has helped many developers  increase sales to paid apps or get their new apps into the top 100 lists.

And stay tuned! We’ll be offering up additional ways to monetize and get your apps noticed very soon!

Thanks for the incredible support guys, we look forward to helping more and sleeping less 🙂

Best,

Sam & Ra

AdWhirl Co-Founders

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5 Responses to “”

  1. Jeff Cheng Says:

    Don’t worry, we know that they’re just bullying you and we love what you guys do. It’s sad that they are trying to lock developers into their network. That is complete BS. I’m off of AdMob for good and moving on to bigger and better places where I can spend my millions of impressions on. Rock ON!

  2. David Liang Says:

    Yeah, you guys need to make a big push about this–I just saw that you guys have a blog tab. Tweet about it or something, because this is very frustrating as a developer because we use you guys and we think you are a great service! I’m sure you guys hear that a lot. You have our full support btw

  3. Ed Gilmore Says:

    Thanks for the quick response guys. This is a really annoying move by admob.

    You have my full support too. Keep up the good work.

  4. Mike Says:

    Admob is one of the worst ad networks I’ve ever had the displeasure of dealing with. Without exception, every person I’ve ever spoken to who used them had the same sentiments.
    Long term, this absurd move will only serve to hurt them, more than anyone else. So I say good riddance.

  5. viktor Says:

    hello! good site. thanks u

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